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BizReport : January 27, 2016 Archive

January 27, 2016 Archive

Social Marketing | January 27, 2016

Social Roundup: Facebook, Google leading the way

Google and Facebook continue to duke it out over social shoppers. According to two new reports the online giants are the top spots for social logins - meaning consumers are using their Google and Facebook information to login to etail shops the most. What does that mean for online retailers? >>

Ecommerce | January 27, 2016

Trends to watch in the coupon craze

Paper coupons or digital, there is a segment of the population that will search high and low for a specific discount. Even those consumers who don't want the hassle of searching, though, will use coupons that are simple to find. >>

Social Marketing | January 27, 2016

Study: Spending to increase on influencers

Look for brands to invest a bit more money - and likely time - on reaching and engaging influencers. That's the word from a new report from Econsultancy. >>

Mobile Marketing | January 27, 2016

65% redeem mobile coupons within 5 minutes

A new State of the Mobile Coupon Industry report fro Koupon Media reveals the growing use of mobile coupons, focusing on redemption patterns for convenience stores. >>



Trends & Ideas | January 27, 2016

Contactless payments the 'new normal' in UK

Might the U.K. become a cashless society within the next few years? At the rate of growth of contactless payments witnessed in 2015 by payment products provider Visa that answer could well be 'yes'. >>

Advertising | January 27, 2016

Intrusive pre-roll ads prompt ad blocking software installation

More than 4 in 10 people are motivated to install an ad blocker by what they perceive to be the most intrusive advertising format of all - pre-roll ads. >>