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BizReport : January 21, 2016 Archive

January 21, 2016 Archive

Ecommerce | January 21, 2016

Report: Subscription services show strong growth

Subscription services may be the key to retailer growth moving forward. That is the takeaway from a new Recurly report which shows strong growth for subscription sales through the 2015 holiday season. >>

Advertising | January 21, 2016

What to expect from SuperBowl ads

In just a few weeks most US televisions and streaming devices will be tuned to the SuperBowl, and as with every year, the viewers will be tuning in to the commercials as much as the game. What we'll see will remain a mystery for a while longer, but whatever it is will likely influence advertising for the coming year. One expert believes there are four trends to watch. >>

Loyalty Marketing | January 21, 2016

Consumers' willingness to share data 'context-dependent'

Americans' attitudes regarding the choice between privacy versus sharing and disclosure of personal information boils down to "it depends", according to new research from the Pew Research Center. >>

Internet | January 21, 2016

Brands: How to prep for #twitterdown situations

Earlier this week an outage at Twitter sent its users into a bit of a tailspin filled with memes and hashtags and a few user meltdowns. One expert weighs in on how brands can prepare for these kinds of situations. >>



Trends & Ideas | January 21, 2016

Is 'digital detox' the fad for 2016?

While online advertisers and marketers are keen to get their messages in front of as many people as possible, if the fad of 'digital detox' takes off their reach could be stunted. >>

Mobile Marketing | January 21, 2016

U.K. takes top spot for mobile shopping

The U.K. is a nation of mobile shoppers, according to new research that delves into the mobile shopping habits of people in several countries in which the U.K. comes out top. >>