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BizReport : January 20, 2016 Archive

January 20, 2016 Archive

Social Marketing | January 20, 2016

Campaigner: Buy buttons helping retailers sell

The social channel is making a change in the way retailers connect with consumers. That is the takeaway from new Campaigner data which indicates about one-third of retailers (36%) are seeing increased sales because of social media buy buttons. >>

Advertising | January 20, 2016

Ad Roundup: Releases to improve data

Data is expected to play a bigger part in marketers' success than every this year. Two new tools in the online space may help those marketers better understand their customers. >>

Trends & Ideas | January 20, 2016

People have more trust in Google for news than news outlets

Google is the second most reputable company in the world and more people trust Google for news than they trust the news outlets in Google News' index. >>

Advertising | January 20, 2016

4 in 10 publishers believe up to 30% of visitors block ads

Content compensation platform Sourcepoint has published data that graphically illustrates the problems facing publishers as the ad blocking threat increases. >>

Advertising | January 20, 2016

Bot fraud will eat up $7.2 billion of advertising dollars in 2016

The Association of National Advertisers (ANA) has released a study revealing the extent to which advertisers will lose out to fraudulent ads in 2016, and the picture is not good. >>