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BizReport : January 15, 2016 Archive

January 15, 2016 Archive

Mobile Marketing | January 15, 2016

Travel: 60% unwilling to go on vacation without a mobile device

A study for Expedia and its business arm Egencia, conducted by Northstar, reveals just how reliant travelers are on their mobile device while on vacation. >>

Blogs & Content | January 15, 2016

51% of marketers rank their content marketing as average or not very/at all effective

While marketers created more content in 2015 than the previous year, more than half ranked that content as average, not very effective, or not at all effective, according to a new study from Contently. >>

Advertising | January 15, 2016

Borrell: Local advertising growth in double digits in 2016

Local advertising in the U.S. will exceed usual single-digit growth this year, according to new data from Borrell Associates, thanks to state and local election advertising. >>

Mobile Marketing | January 15, 2016

Expert: Look for more mobile in 2016

Billions of dollars were spent online during the 2015 holiday season, and the dollars associated with mobile showed significant growth. According to one expert, retailers can expect that mobile growth to continue. Here's how brands can ensure they are ready. >>

Advertising | January 15, 2016

3 Tips to improve brand interaction

Engagement is key to conversion. But did you know interaction is key to engagement? According to the Sprout Social Q4 2015 Index, shoppers are 7 times more likely to engage with branded promotions if they've previously interacted with that brand. The key? The interaction needs to be 'meaningful'. Here are three tips to improve your branded interactions. >>

Email Marketing | January 15, 2016

How to lower your email risk

Inboxes are a funny thing. A brand can send fifty messages that land in the right box at the right time, but one mis-timed or mis-targeted email can start a string of bad luck. And, if a brand lands on a blacklist, the chances of ever landing back in the inbox decrease. >>