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BizReport : January 13, 2016 Archive

January 13, 2016 Archive

Mobile Marketing | January 13, 2016

Hospital patients losing patience with disappointing mobile app experiences

Hospitals across the U.S. are learning a valuable mobile marketing lesson, that simply having a mobile app is not enough, according to new research from Accenture. >>

Research | January 13, 2016

Survey: SMBs optimistic about 2016

Small businesses are looking forward to what 2016 will bring, but they're keeping part of their focus on the government. That's the takeaway from Endurance International Group's 2016 State of the Union Survey, which found most (77%) SMB owners are positive about what 2016 will bring. >>

Social Marketing | January 13, 2016

Six steps to make the most of your social media marketing

"We need to be on social media" is a statement that's been echoing around boardrooms for quite some time, yet few businesses, even those that are already using social media, have a well-defined social media strategy. Here are six steps you can take to ensure time and effort on social media is productive. >>

Advertising | January 13, 2016

Ad Roundup: Tools for better connection

In today's advertising roundup: a trio of tools that should give brands better contact with their customers. >>

Ecommerce | January 13, 2016

2016: Year of the Consumer?

According to some experts this year will be the year of the consumer. What does that mean? Consumers have multiple ways to getting in touch with brands, of finding deals and making purchases - all good things for the brands who are ready. Here's how brands can prepare: >>