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BizReport : January 12, 2016 Archive

January 12, 2016 Archive

Mobile Marketing | January 12, 2016

Connected devices not yet living up to consumer expectations

Connected fridges, fitness trackers, smartwatches - do people really want them? According to new research commissioned by The BIO Agency, the answer is 'meh'. >>

Ecommerce | January 12, 2016

Why B2B may be the next B2C

Mobile devices, email, telecommuting. All of these things allow consumers to work from anywhere, and that is causing quite a shift for B2B brands. In fact, one expert believes B2B processes are becoming more like B2C strategies. Here's why. >>

Ecommerce | January 12, 2016

1 in 5 SMEs still rely on pen and paper to run their business

Imagine being unable to monitor your business' most basic finances or business projections. According to new research from payments processing firm Worldpay, that is how it is for a large proportion of SMEs in the UK. >>

Mobile Marketing | January 12, 2016

How to engage mobile shoppers

Mobile shoppers are notoriously 'in the moment' shoppers. They're in a store looking for a specific product or they've purchased a new device and want peripherals that aren't available in a store. But, that doesn't mean mobile shoppers are easy to target. Stephanie Trunzo outlines three tips to better engage mobile shoppers. >>



Advertising | January 12, 2016

Survey: Cross-Channel continues to defeat

When it comes to cross-channel marketing most brands know what the strategy is and how it should be implemented. But, according to Yesmail's 2016 Yesmail Marketing Channel Report, key data points are continually missed by brands, and that is hurting their strategy. >>