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BizReport : January 7, 2016 Archive

January 7, 2016 Archive

Trends & Ideas | January 07, 2016

50% of consumers in mature markets to use phones, smartwatches for mobile payments by 2018

A new study from Gartner forecasts that, within three years, half of consumers in mature markets will be using wearables or smartphones to make mobile payments. >>

Advertising | January 07, 2016

Forecast: Video, Native to push mobile

Over the next year video and native will begin to take over the mobile ad space. That according to a new Trusted Media Brands survey which indicates only about 45% of brands plan to utilize mobile display over the next year; in 2015 more than 60% of brands planned to use mobile display. >>

Mobile Marketing | January 07, 2016

Wearables, virtual reality: How new tech will influence 2016

Smartphones, phablets, the Apple Watch...all things that have changed how we interact with friends, family and work. But the tech revolution is still going strong and there are four more trends that may impact 2016 heavily. Here's what and how: >>

Advertising | January 07, 2016

3 trends that will reshape business this year

There have been innumerable changes to the way businesses run over the past five years thanks to the digital space. One expert believes there are three more key trends that will impact how businesses run in 2016. >>

Mobile Marketing | January 07, 2016

Mobile: Native advertising format trending down year over year

A survey conducted by Trusted Media Brands (formerly Reader's Digest Association - asked 285 media decision-makers in the U.S. which mobile advertising formats they intend to invest in over the coming year. >>

Search Marketing | January 07, 2016

Research reveals most-used search keywords for travel industry

Analysis from digital marketing intelligence firm SimilarWeb has revealed the most popular search terms used by U.S. consumers searching for information to book their next vacation. >>