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BizReport : January 6, 2016 Archive

January 6, 2016 Archive

Research | January 06, 2016

Healthcare, minimum wage top challenges for SMBs

Small businesses are ready to meet the challenges of 2016 head on, but admit those challenges are daunting. According to a new Manta survey the top issues SMBs are gearing up for in the New Year are minimum wage concerns and healthcare. >>

Mobile Marketing | January 06, 2016

Expert: Make mobile frictionless, personal

Mobile is expected to make a huge impact on brands' revenue numbers throughout 2016. Is your mobile strategy ready? It may not be, but one expert explains how to make mobile more frictionless and personal so brands can succeed. >>

Blogs & Content | January 06, 2016

Top 3 video trends for 2016

Time-shifting is becoming the norm in how consumers watch television programming; online programmers like Netflix are generating their own shows. These are just two changes that are causing ripple effects within the video space. Here are three trends to watch for 2016. >>

Advertising | January 06, 2016

IAB expresses concern that FTC native advertising guidelines may 'stifle innovation'

The new FTC guidelines aim to ensure consumers are not deceived by native advertising, but the Interactive Advertising Bureau believes they might stifle innovation. >>



Mobile Marketing | January 06, 2016

Google favors intent over demographics for mobile marketing

An article by Google is putting the cat among the pigeons when it comes to debating the relevance of intent versus demographics in mobile marketing. >>