BizReport : January 5, 2016 Archive

January 5, 2016 Archive

Mobile Marketing | January 05, 2016

Flurry: Phablets key to 2015 mobile successes

Looking back at 2015 two things are clear: mobile was important and ecommerce showed strength. But mobile, according to data released this morning from Flurry, was the true king in 2015, with app use increasing more than 55%, and overall usage up 58%. >>

Mobile Marketing | January 05, 2016

Survey: People want apps, but simpler

In the mobile space there are experts who insists on apps and those who insist on browsers, but what about the consumer? It turns out consumers want the simplicity of the mobile web - i.e. having everything about a brand in one place - but think apps are more functional. >>

Advertising | January 05, 2016

Top 3 tips to improve data use

Heading into 2016 many experts are calling for record setting years not only in ecommerce, but in digital and mobile advertising as well. That means brands need to have a handle on online data. Here are our top 3 tips to improve online data usage. >>

Ecommerce | January 05, 2016

Retail think tank warns retailers of lower consumer spending in 2016

According to a KPMG/Ipsos Retail Think Tank (RTT) forecast, 2016 will see retail spending in the UK decrease in 2016 as consumers focus on home improvements and nights out. >>

Advertising | January 05, 2016

FTC lays down rules for native advertising

Getting around the increasing number of ad blockers is just one reason why native advertising has become a popular alternative to traditional formats, but the FTC is cracking down on those who might seek to disguise ads as content. >>

Trends & Ideas | January 05, 2016

One in five hotel rooms booked online cancelled

Almost one in five hotel rooms booked online are cancelled, according to data from Booking.com affiliate Dohop. >>