News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 4 tips to leverage SMS in mobile strategy
When many think of mobile strategy, they think of email optimized to mobile screens or mobile-friendly websites. But, according to one expert, mobile strategy should also include SMS. Here are his top 4 tips to better leverage SMS in mobile marketing.
Customize your approach
"SMS is one of the most personal and intimate forms of communication. Text messages are a direct and nearly constant customer connection with a 98 percent open rate. According to a MarketLive survey, 62 percent of respondents would be likely to adopt in-store mobile notifications or offers that were based on the department in which they are shopping. By contrast, if customers feel like a business' texts are just mass messages, they will resent the brand and could take their business elsewhere.," said Rob Malcolm, Senior Vice President of Corporate Development, Mblox.
Engage users in loyalty programs
"By making your loyalty plans mobile, customers can more easily access their earned points, participate in surveys and receive exclusive coupons. One study shows mobile coupons get 10 times the redemption rate of traditional coupons," said Malcolm.
Enable instant, real-time two-way communication
"There's nothing that really compares to the speed of text. On average, it takes someone 90 minutes to respond to an email, while the response time for a text is 90 seconds. Texting customers for feedback can actually have a faster turnaround, with a more personal touch," said Malcolm.
Respect your customers and remain compliant
"Once you gain the highly sought-after access to your customer's pocket, make sure to use it wisely, deploying SMS when, where and how the individual prefers to receive it. Send texts only to those who have fully opted in to receiving communication through that channel. Allowing them to control the frequency of messages is a must. For international brands, it is particularly important to work with messaging partners who understand the unique regulatory environment of each geography," said Malcolm.
Image via Shutterstock
- Ad Roundup: Releases for content monetization
- In ecommerce, personalization missing the mark
- Product imagery on retailers' mobile sites lags desktop versions
- Why the press release is (still) not dead
- Expert: Why B2Bers need social
- Is your branded content memorable?
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...