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BizReport : Ecommerce archives : December 04, 2015

Sick days mounting up as employees stay home to wait for deliveries

The practice of staying off work claiming to be sick in order to wait home for a delivery is costing U.K. employers and the economy millions each year, according to new research commissioned by online delivery platform Shutl.

by Helen Leggatt

The lengths that British consumers will go to to avoid missing the delivery of an item purchased online have been revealed in Shutl's recent survey. Furthermore, the survey indicates that the current state of delivery options in the UK is not conducive to consumers' everyday lives.

With 50% of consumers in the UK planning to do most of their Christmas shopping online this year, the survey suggests that employers could be facing more 'Christmas sickies' as employees feign sickness in order to wait home for a delivery. According to the survey, 5% admitted to having taken a day off work sick for this very purpose. A quarter of those surveyed said that their employer was not happy for them to receive deliveries at their workplace, yet the practice of taking a sickie to wait at home for a delivery is estimated to be costing the U.K. economy around £192million (US$290million) each year.

Perhaps more alarmingly, 3% admitted to leaving a window open or a door unlocked at their home so as not to be inconvenienced by a 'missed delivery' notice.

"Until now the public has had no choice but to play a passive role when it comes to delivery. With Shutl, consumers can now be proactive and arrange for delivery to be made at a time that suits them," says Json Tavaria, Head of Direct at Shutl, a company that enables shoppers to arrange same day delivery in as little as 90 minutes or at a preferred one hour slot. "What we're calling 'click-and-don't-collect' is the next step on from 'click and collect' and we believe that it's the future of online shopping and will radically improve the online shopping experience."

Shutl's research highlights what Barclaycard has dubbed the U.K.'s 'doorstep economy', in which consumers want just about every product or service delivered to their door at a time that is convenient to them.

"Delivery services are going through a period of rapid innovation, from those who promise to provide almost anything to your door in under an hour, to those who are set to trial delivery by drone in the near future," commented Philip McHugh, Chief Executive Officer, Barclaycard Business Solutions.

Image via Shutterstock

Tags: delivery, online shopping, trends, U.K.

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