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BizReport : Ecommerce : December 01, 2015


Reports: Cyber Monday breaking records

With Cyber Monday in the books, reports are beginning to come in that show just how important the day is for retailers. According to Adobe shoppers have spent nearly $3 billion thus far at more than 4500 retail websites; that's an increase of 12% YoY.

by Kristina Knight

Other interesting findings from Adobe include:

• Thanksgiving Day through Cyber Monday posts sales of $11 billion online
• 13 of 100 product listings are showing as out of stock, another record
• 49% of Cyber Monday visits were made via mobile and 28% of sales
• Large retailers saw online sales increase 12% YoY
• Smaller retailers saw online sales increase 6% YoY

"Cyber Monday has pushed online spending to a new high, and is on track to hit a record $3 billion in sales, in line with our forecast," said Tamara Gaffney, principal analyst, Adobe Digital Index. "Online traffic was so astronomical that several retailers experienced temporary outages and slow checkouts, but that didn't stall consumer spending. Dallas-Fort Worth, Chicago and Los Angeles were the largest metropolitan areas with the highest online sales growth between Thanksgiving and Sunday."

Meanwhile, Custora's E-Commerce Pulse shows Cyber Monday order volume up 16% YoY with revenue up 15%. Their Black Friday data also showed strong sales, with a 16% increase YoY in sales.

And, mobile continues to lead the way. According to Custora Apple is leading more shoppers to stores and checkouts. On Black Friday three-quarters (77%) of mobile sales were made via an Apple device.

Image via Shutterstock

Tags: 2015 holiday trends, Adobe, Custora, cyber monday ecommerce, ecommerce










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