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BizReport : Ecommerce : December 16, 2015


Green Monday revenue up 15%

Ecommerce is going strong this holiday, with record setting days on Thanksgiving, Black Friday and Cyber Monday. Two new reports break down the sales.

by Kristina Knight

First, Custora's E-Commerce Pulse points to a strong showing on Green Monday (December 14). According to their data ecommerce revenue increased 15.4% YoY with the average order value up just 1%. For those shopping Green Monday, 26% were doing so via mobile devices and most of those mobile orders were places on Apple devices (78.3%).

One other big change: the Amazon Effect.

"The way people look for seasonal gifts online is a big part of the multi-billion dollar product search market in which Google, Amazon, the main social networks, and major retail sites are fighting it out to be the go-to destination for consumers to research products before they buy," said Marcus Tober, CTO and founder of Searchmetrics. "Ahead of the 2012 holiday shopping season, Google overhauled its Google Shopping service to entice more consumers to use its search engine to research their holiday buys. This year, the search giant has taken the seasonal product search battle to the mobile platform by introducing new features just ahead of the shopping season that make it easier for shoppers to use Google Shopping to locate products using their phones."

According to Searchmetrics, this holiday season more than half of shoppers will turn to Amazon to search for holiday gifts; 44% will look to Google for gifting information.






Image via Shutterstock

Tags: 2015 holiday shopping, Custora, ecommerce, ecommerce trends, Green Monday, mobile commerce, mobile marketing, Search Metrics








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