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BizReport : Social Marketing : December 08, 2015


Facebook not cool among teens, but still trumps other social sites

It might not be cool, but teenagers across the U.S. still log-on to Facebook, according to new data released by Forrester Research.

by Helen Leggatt

More than three-quarters (78%) of teenagers in the U.S. use Facebook, found Forrester, the same percentage as did last year. Facebook still remains the social network most-used by teenagers, beaten only by YouTube which is used by 80% of teens.

However, Facebook is not considered as 'cool' among teenagers as other social hubs. While two-thirds (65%) of those between the ages of 12 and 17 said Facebook is cool, more thought the same of Instagram (78%), Snapchat (79%), Twitter (69%) and WhatsApp (67%).

However, despite its lack of cool-factor, a third of teen admitted to being on Facebook "all the time", far more than any other site. According to Forrester, it's the key way in which they keep in touch with friends.

The report said the billion-plus users on the social network are important for marketers who want to connect with youth, but they need to fine tune their approach with strategies such as "social relationship marketing" to build brand awareness and loyalty among younger users.






Image via Shutterstock

Tags: behavior, social media, teenagers








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