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BizReport : Ecommerce archives : December 01, 2015

Black Friday another record breaker for Amazon UK

Amazon has chalked up another record-breaking sales day in the UK with millions of items sold totaling more than a billion Pounds on Black Friday alone.

by Helen Leggatt

The manic discount day might have originated in the U.S. but consumers in the U.K. have fully embraced Black Friday. Via the U.K. version of Amazon's website more than 7.4 million items were sold on that day, that's around 86 items every second.

Last year, sold around 5.5 million items at a rate of about 64 per second.

According to Amazon, average discounts on the U.K. website were more than 40% off, yet retail analysts forecast sales totaling at least £1billion.

"Throughout the year, we have been investing in more distribution centres and hiring many more great people in anticipation of our biggest Christmas period ever and, in particular, our biggest ever Black Friday," said Christopher North, Managing Director,

Amazon's Marketplace businesses also had a record Black Friday with the number of units dispatched on Black Friday via Fulfilment by Amazon (FBA) up more than 70% on last year.

"We knew that Black Friday Deals Week was going to be busy but we couldn't have predicted just how amazing it has been," said Julian Garner, Managing Director, Inside Out Toys.

E-commerce was boosted in the U.K. by many consumers choosing to shop online on Black Friday rather than brave the queues and jostling in physical stores. However, not all retailers were able to cope with the traffic with major websites such as Argos and John Lewis losing out on sales due to slow loading times or crashed websites.

ymgerman /

Image via Shutterstock

Tags: Black Friday, ecommerce, holiday 2015 spending, retail

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