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BizReport : Advertising archives : December 03, 2015

Ad Roundup: Platforms to offer more insights, control

In today's advertising roundup, a trio of releases in the mobile and online spaces that should help brands take control of customer data and information.

by Kristina Knight

First, Gigya has launched the Profile Management solution for brands. The new tool allows brands to securely store consumer information while also assuring brands' privacy compliance. The tool will also unify both online and offline customer data, helping brands to better serve their customers.

Meanwhile, ONE Mobile has integrated the Moat SDK; the integration will allow businesses on the ONE platform to access Moat's analytics and measurement to inform their advertising buys.

"As advertisers look to better understand their campaigns on mobile, we're pushing the envelope on mobile viewability to give clients the highest level of transparency," said Kevin Wassong, CEO of ONE Mobile. "Building upon our strong relationship with Moat and their more recent MRC mobile accreditation, this deeper integration provides brands and advertisers improved visibility into the performance and viewability of their campaigns."

And DoubleVerify has partnered with Ubimo to give advertisers in-app viewability through Ubimo's programmatic, mobile platform. The gives advertisers greater mobile transparency.

"DV provides advertisers with a complete solution across all platforms for buying viewable impressions," says Matt McLaughlin, COO of DoubleVerify. "As clients aim to increase their investment into mobile advertising, having independent third party measurement for mobile in-app viewability is an essential component to building a better industry."

Tags: advertising, advertising data, advertising tools, DoubleVerify, Gigya, ONE Mobile

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