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BizReport : Advertising archives : December 18, 2015

Ad Roundup: Partnerships to offer data, targeting

In today's advertising roundup several new partnerships should line brands up with improved data. Details below:

by Kristina Knight

First, PushSpring has added Lotame, StrikeAd, Centro DSP and DoubleClick to their dataset partnerships. The dataset includes more than 175 Personas and App Genres, and give marketers the ability to create custom segmentation.

"We are pleased to offer independent deterministic mobile device-level data at scale via some incredible players in the ad tech ecosystem. PushSpring has experienced tremendous growth in 2015. Our expanding list of integrations and the number of targetable devices we offer the industry is really powerful," says Karl Stillner, CEO and Co-Founder of PushSpring, "We now have partnerships with five of the top DMP & DSP players, and are in serious talks with three others. We expect 2016 to be a big year of growth for PushSpring."

And Handshake has connected with Xero; their new integration makes Handshake an add-on solution to Xero's platform. The integration will give B2B brands real time data while keeping both product and account information private.

"Manufacturers and distributors turn to our B2B Commerce platform to make it easy for their customers to order the right products from them, both in-person and online," said Glen Coates, CEO of Handshake. "As a certified Xero add-on, sales reps and their B2B buyers can write orders faster than ever and orders instantly sync to their Xero account for rapid fulfillment from the Handshake Mobile app and Handshake Direct. We are committed to drive more sales success for Xero's customers with this unique integration."

Image via Shutterstock

Tags: advertising, advertising data, advertising tools, Handshake, PushSpring

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