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BizReport : Advertising archives : December 08, 2015

Ad Roundup: New releases for video, analytics, ecommerce

In today's advertising roundup: three new solutions that could simplify brands' campaign plans.

by Kristina Knight

First, YouAppi has launched the new Video Mobile User Acquisition solution; the new tool gives brands the ability include video content into acquisition-specific campaigns. Once launched, brands receive analytics that are scaled to category and sub-category level.

"With video a strong performing acquisition platform for key user cohorts, YouAppi is expanding our OneRun platform to include video user acquisition campaigns," said Moshe Vaknin, CEO and founder, YouAppi. "By utilizing YouAppi's Actionable Cohort Analysis technology, we're able to use our algorithms to uncover the most relevant categories and sub-categories to target with video-based user acquisition campaigns to deliver users with the greatest Lifetime Customer Value."

Meanwhile, DataHero has rolled out a new connector for AdWords; the new solution offers brands the ability to quickly create analytics reports for Google's AdWords product.

"AdWords is an exceptional lead generation tool, but reporting on the performance and results of AdWords campaigns is often challenging for marketers as it requires pulling data from various different sources," said Stephen Barone, COO at FullFunnel. "With DataHero, we can seamlessly connect performance data from AdWords, with landing page and conversion metrics from both HubSpot and Google Analytics all within one easy-to-use platform. This helps us make sense of AdWords spend and ensures we're using data to drive decision making."

And Metalogix has launched an enhanced version of Essentials for Office 365; the enhanced solution offer online backups, flexibility in how content is migrated and enhanced security and permissions for documents.

"Enterprises are making a rapid shift to the cloud and Microsoft Office 365 is the fastest growing cloud collaboration platform enabling them to increase workforce productivity as they make the transformation to the cloud," said Damon Tompkins, Senior Vice President of Corporate and Business Development, Metalogix."Organizations are managing multiple collaboration silos and exploding data growth - which increases complexity, availability and security risk. We understand our customers' challenges and are providing them an easy and safe path to the cloud through a single management software platform to migrate, manage and secure their content throughout its lifecycle. Our mission is to provide CIOs and CSOs the assurance they need to optimize the performance and increase availability of their collaboration content while reducing the threat of data loss and internal data leaks."

Tags: advertising, advertising analytics, advertising tools, DataHero, Metalogix, YouAppi

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