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BizReport : December 31, 2015 Archive

December 31, 2015 Archive

Advertising | December 31, 2015

Top 3 tips to use data to improve retail

We've seen how data can be used on a campaign by campaign basis to target the right consumers, but one expert believes data can be used to strengthen brands' overall retail strategies. Here's how. >>

Mobile Marketing | December 31, 2015

Top 3 mobile challenges

Mobile web. Mobile apps. Is one better than the other? Most of consumers' time on mobile is spent in apps, but when they choose to buy products they continue to buy via browser windows, and many continue to find apps from browsing the mobile web. One expert breaks down the three biggest challenges in mobile. >>