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BizReport : December 22, 2015 Archive

December 22, 2015 Archive

Blogs & Content | December 22, 2015

Expert: Content to go commerce

Look for more content, but maybe not the kind you think, in the new year. That according to an expert who believes content will become more commerce related in 2016. Here are three content predictions to follow starting January 1. >>

Ecommerce | December 22, 2015

Survey: Gift cards liked but purchased late

When it comes to buying gift cards for people on holiday lists, many shoppers like them, but expect the cards to be purchased late in the season. That's the takeaway from new CashStar data which indicates nearly 70% of shoppers plan to wait until the last minute to purchase gift cards for friends or family. >>

Advertising | December 22, 2015

Top 3 trends for video in 2016

Video has become somewhat forgotten with the rise of social marketing and other rich media formats. But, according to one expert, 2016 will see a resurgence of online video - both content and ads. Here are his top 3 tips. >>

Ecommerce | December 22, 2015

Registration to check out online results in lower conversions

UK online retailers are losing out on sales because they are insisting on registration in order to make a purchase, according to a new report from Bronto Software Europe. >>

Blogs & Content | December 22, 2015

Content marketing strategy increasingly important to marketing, PR professionals

PR and marketing professionals are increasingly using content marketing in communications programs, according to a new survey from news distribution and social communications company Marketwired, and expanding their range of content formats. Meanwhile, the Association of National Advertisers votes 'content marketing' as their word of the year. >>