December 15, 2015 Archive

Ecommerce | December 15, 2015

The trends driving 2015 holiday shopping

The National Retail Federation has predicted the 2015 holiday shopping season will push $70 billion in online sales. Here are three trends that may help retailers ensure they are getting enough exposure to bring customers to their virtual doors. >>

Ecommerce | December 15, 2015

Expert: Look for ecommerce to add curation

Look for more etailers to add curation to their arsenals next year. That, according to one expert, is one trend that will heavily impact 2016. >>

Ecommerce | December 15, 2015

HookLogic: Holiday shopping up significantly

We are just past the halfway point of the holiday shopping season, but so far experts are saying it is a win in the retail column. Cyber Monday is the biggest winner, with $2.29 billion in online sales, but Black Friday ($1.93 billion) and Thanksgiving ($1.06 billion) aren't far behind. Here's how the holiday season is shaking out. >>

Advertising | December 15, 2015

New tool helps identify audio, visual triggers in ads

Want to experiment with eye-tracking and emotion recognition to improve ads, video and websites? A new feature launched by visual engagement analytics firm Sticky could be what you need. >>

Trends & Ideas | December 15, 2015

Research finds correlation between mouse cursor movements and emotion

Imagine if you could tell whether someone using your website was frustrated and in need of help. New research has found a way in which this is possible, providing website and software developers with a potential new tool to gauge a user's emotional state. >>

Social Marketing | December 15, 2015

Speedy responses to Tweets result in higher revenues and happier customers

Research from Twitter among airlines and their customers reveals just how important it is for businesses to dedicate resources to near-real-time customer interaction on the platform. >>

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