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BizReport : December 14, 2015 Archive

December 14, 2015 Archive

Advertising | December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University. >>

Advertising | December 14, 2015

2016 will see rise of 'moment marketing' campaigns

'Moment marketing' is a strategy that you will be hearing a lot more about in the coming twelve months as several reports predict it will be the sector that sees explosive growth in 2016. >>

Advertising | December 14, 2015

Expert: Predictive intelligence to mature in 2016

Looking ahead to 2016, one expert believes we will see the roles of sales and marketing staffs do a bit of a switch, with salespeople moving up the sales funnel and marketers moving down. But, the biggest change may be to predictive intelligence. >>

Internet Marketing 101 | December 14, 2015

Top 4 tips for SMBs to manage taxes

Taxes can be a huge stumbling block for brands, and we aren't just talking about end of year taxes. We're talking about sales taxes that can sometimes circle the globe. One expert shares his top tips to ensure SMBs don't overpay on taxes. >>

Ecommerce | December 14, 2015

Top 3 tips to better optimize data

Data optimization is not new to the online space, yet many brands and retailers continue to struggle to find the right combination of data and campaign strategy. Here are our top tips to strengthen data strategy. >>

Ecommerce | December 14, 2015

Long waits online for customer service lead to cart abandonment

Online shopping may mean dodging lengthy checkout lines, searching for floor staff, and forgoing the endless search for a car parking space, but despite the time saved and convenience of shopping from the comfort of home, consumers still don't like to hang around to wait for customer service. >>