December 8, 2015 Archive

Social Marketing | December 08, 2015

Facebook not cool among teens, but still trumps other social sites

It might not be cool, but teenagers across the U.S. still log-on to Facebook, according to new data released by Forrester Research. >>

Advertising | December 08, 2015

Ad Roundup: New releases for video, analytics, ecommerce

In today's advertising roundup: three new solutions that could simplify brands' campaign plans. >>

Blogs & Content | December 08, 2015

Expert: Video to rise in 2016

While many experts are talking about the increased influence of social commerce or mobile marketing in 2016, one believes video will take up more of the advertising stage. Here are the video trends that could push your business higher in 2016. >>

Ecommerce | December 08, 2015

Adobe: Holiday shopping setting records

The 2015 holiday shopping season is off to a record-breaking start, and it is only going to get crazier. That, according to new data out from Adobe, which notes that online sales today (December 7) are set to out-pace Thanksgiving Day sales. An estimated $1.92 billion is expected to be spent online today, which would make this the fourth-highest shopping day this season. >>

Research | December 08, 2015

Kickstarter project backers should expect failure rate of 1-in-10

In what is described as the largest study to ever examine the Kickstarter community, Wharton School of the University of Pennsylvania found that relatively few of the site's projects fail to deliver. >>

Mobile Marketing | December 08, 2015

Southeast Asia Research: Half of mobile ad clicks 'unintentional'

The good news is that more than three-quarters of people surveyed across five Southeast Asian countries have clicked on a mobile ad in the past month. The bad news is that almost half said they did so by mistake. >>

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