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BizReport : December 2, 2015 Archive

December 2, 2015 Archive

Blogs & Content | December 02, 2015

Survey indicates slow decline in personal blogs as bloggers become more client-focused

A survey by Orbit Media Studios has found that blogging is moving away from being a hobby and becoming more of a profession as more bloggers write for clients rather than themselves. >>

Mobile Marketing | December 02, 2015

Smartphone users see significant room for improvement in retail apps

Retail apps aren't impressing UK smartphone users, according to a study by mobile app developers Apadmi, with most saying there is room for improvement in shopping and loyalty apps. >>

Ecommerce | December 02, 2015

Reports: Cyber Week shows strong YoY growth

The numbers are in from Cyber Week and, according to Adobe, more than $3 billion was spent online Cyber Monday alone. That, combined with strong showings on Thanksgiving Day, Black Friday and through the weekend are setting retailers up for a strong holiday season. >>

Advertising | December 02, 2015

How to use rewards messaging this holiday season

Rewards messaging may be a new tactic for marketers to make this holiday season. While most campaigns are already firmly entrenched, one expert believes rewards messaging can help brands better connect with loyal shoppers. >>

Advertising | December 02, 2015

Top 3 tips to improve analytics use

Analytics are just about the only thing standing between a brand and their customers. The right analysis will tell brands whether their campaigns and messaging are engaging. One expert offers advice on how to improve the use of analytics. >>