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BizReport : Ecommerce : November 09, 2015


Survey: Americans ready for short-tempered holiday

Leading up to the holiday rush, Americans are preparing not only their shopping lists but their calm centers. That because nearly half believe they'll see temper tantrums while out shopping. According to one new report 61% believe they'll see temper tantrums if there is a gift shortage.

by Kristina Knight

Spoiled holidays, fighting, crying...these are not what we think of when we picture the perfect holiday season. But, according to researchers with FusionOps, that is exactly what many consumers believe they'll see this holiday season if there aren't enough of the hottest presents to go around.

"Predicting the future is hard, no doubt, but with so many technology advancements surrounding consumers today, they are less forgiving and more frustrated with manufacturers that can't anticipate possible shortages," said Gary Meyers, CEO of FusionOps. "For businesses serious about brand reputation and customer loyalty, it is time to leverage the massive amount of business data to mitigate risk and maximize the sales opportunity that comes only once per year."

Some interesting takeaways from the FusionOps Survey include:

• 61% of students over age 18 and 44% of parents believe temper tantrums will result from gift shortages
• 54% of students and 43% of parents believe they'll see crying
• 56% of student and 31% of parents believe gift shortages will result in a spoiled holiday

As for who they'll blame, both students and parents agree they wouldn't blame their family member. About one-third (37%) say manufacturers will be to blame while 27% say they blame retailers. As for the gifts most likely to cause issues if there is a shortage, 36% say smartphones while 29% believe games would cause the temper tantrums.

And, to ensure they get the gift they want, 23% of those surveyed say they 'would play dirty' to get the right gift for their loved ones.






Image via Shutterstock

Tags: 2015 holiday trends, FusionOps, holiday ecommerce, holiday trends, retail trends








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