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BizReport : Ecommerce archives : November 25, 2015

Study: Shoppers plan to spend more, save more this holiday

This holiday season shoppers will be hitting stores - both online and offline - hard, but they will also be hitting their banks. That according to new data from Placed and RetailMeNot which indicates that while most shoppers plan to increase their holiday spending, they also plan to save more this holiday.

by Kristina Knight

According to the report most (82%) of consumers surveyed said they plan to spend at least as much on holidays gifts this year as they did in 2014; on average, people say they'll spend $492.72 on holiday gifts.

"Consumers are not only planning to spend more money this holiday season, they are also planning to save more," said Marissa Tarleton, chief marketing officer, RetailMeNot, Inc. "And some of them are prepared to hold out until Cyber Monday for the deals."

How can they both save and spend? By shopping the deals. According to the report 55% will shop Black Friday and 45% will shop Cyber Monday, scoping out the best deals, and just over half (55%) say they'll use more coupons this year than they did last year.

Meanwhile, HookLogic is reporting on a few early season trends - among them the fact that apparel purchases have shown early season strength. According to their data apparel traffic pushed above the October baseline with pajamas and sleepwear leading the way. On average apparel shopping carts have an average of 3 items inside.

Toys/Games are also showing early strength with the average cart size increased to 3.3 items and an average cart worth $95. Video game consoles and accessories and building toys are leading this category.

Image via Shutterstock

Tags: 2015 ecommerce trends, 2015 holiday trends, ecommerce, HookLogic, RetailMeNot

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