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BizReport : Mobile Marketing : November 03, 2015

Study: Humans more connected to phones than ever

It will come as no surprise that humans are very attached to their phones - cellular and otherwise. But, according to one new report, that connection isn't just about the mobile web, social networks or apps. The connection is about talking.

by Kristina Knight

According to Invoca's new State of the Mobile Experience report human connections remain the top reason people are connected to their phones. In fact the two most-used smartphone functions remain those of talking and texting - no matter what the demographic. According to researchers more than one-third of Millennials (37%) make at least five calls per day; 33% of all surveyed say they make at least 5 calls per day.

"This study shows that even as nearly every other mode of communication is now available on our smartphones, we continue to value direct conversation with one another," said Kyle Christensen, VP Marketing, Invoca. "For marketers, this underscores the importance of creating great personal interactions with your customers, and incorporating what happens during those conversations into the rest of your marketing strategy."

Other interesting findings from the report include:

• 51% check phones at least 3 times during 'bad' dates, 8% check the phone at least 3 times on 'good' dates
• 52% of Millennials say they 'never check phones' while out with business associates
• 36% make purchases via smartphone at least monthly
• 51% of smartphone users use search engines to find business phone numbers
• 74% say they'll 'choose another business' if they have a bad phone-based customer service experience.

Image via Shutterstock

Tags: Invoca, mcommerce, mobile commerce, mobile marketing, mobile trends, State of the Mobile Experience

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