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BizReport : Ecommerce : November 30, 2015


Reports: Strong start to holiday season

Monetate is reporting a strong Black Friday. According to their data spending for the day was up 13% YoY, however the bigger spending day was still Thanksgiving Day. On average, Monetate found Black Friday conversions were down 10% YoY while the average order size increased 2%; the average mobile order size also increased, about 12%.

by Kristina Knight

Meanwhile Monetate's findings looking at Thanksgiving Day spending, mobile shopping skyrocketed 118% YoY. As for the mobile breakdown, shopping on Android devices increased more than 80% YoY while iOS shopping increased by 50% YoY.

Similar findings have been released from HookLogic. Within their network, researchers found Black Friday shopping conversions up more than 4x while traffic increased nearly 3x higher than previous Thanksgiving averages. Black Friday say traffic increase 4.5x and conversions increase more than 6x the average.

"We're excited for our brand advertisers and retail partners this holiday season as they see massive online and mobile sales lifts," said HookLogic CEO Jonathan Opdyke. "Our retail network has seen a ton of momentum going through the weekend, and we expect to see the biggest Cyber Monday yet. Our analysts will report that outcome on Tuesday, so stay tuned."

As for the total spend, Adobe is reporting Black Friday spending hit $2.74 billion, a 4% increase YoY; just over $4.4 billion was spending Thanksgiving Day.

"Toy sales were especially strong, with Star Wars' BB8 and Kylo Ren out of stock nearly everywhere. Online shopping will taper off for the rest of the weekend and spike significantly for Cyber Monday, which we predict will hit a record $3 billion in sales." - Tamara Gaffney, principal research analyst, Adobe Digital Index.

Image via Shutterstock

Tags: 2015 holiday spending trends, Adobe, ecommerce, ecommerce trends, HookLogic, Monetate










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