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BizReport : Ecommerce archives : November 03, 2015

Reports: Early is better for holiday shoppers

When it comes to advertising during Black Friday Week, it turns out earlier is better. That according to new Yesmail data which indicates email campaigns sent the Monday and Tuesday before Black Friday had higher open rates that campaigns sent the day-of.

by Kristina Knight

According to Yesmail while a full one-third (33%) of Black Friday emails are sent on Black Friday, the open rates of those emails are significantly higher (15% or more) if sent early in the week. Yesmail's data shows similar results for campaigns on social networks with Black Friday posts on Facebook and Twitter seeing higher engagement if sent earlier in the week than the day of the event.

Meanwhile, Ebates has released a new report that indicates Thanksgiving Day may be just as important as Black Friday and Cyber Monday for retailers' holiday revenue. According to their data more than half (55%) of Americans will shop on Thanksgiving; 48% say they'll shop Black Friday and 42% say they'll shop Cyber Monday.

"Black Friday, Cyber Monday and now Thanksgiving have become the most popular days to shop for holiday gifts and we understand that while it is important to take advantage of the deals and discounts, it is equally important to enjoy the holidays with friends and family," said Kevin H. Johnson, CEO of Ebates. "That's why makes it quick and easy to shop and earn cash back at your favorite stores from the comfort of your home so that you can cross items off your shopping list and go back to spending quality time with your family and friends."

Of those planning to shop on Thanksgiving, more than one-third (39%) say it's because Black Friday sales are starting early.

Image via Shutterstock

Tags: 2015 holiday trends, Black Friday trends, Ebates, ecommerce, email marketing, holiday advertising, Yesmail

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