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BizReport : Mobile Marketing : November 04, 2015


Report: Apple #1 again for revenue

For several months Android has been the top OS for mobile revenue, but Apple is changing that. According to Opera Mediaworks' Q3 2015 State of Mobile Advertising report Apple has regained the top revenue slot and its thanks to tablets and video.

by Kristina Knight

Apple's iPad is once again pushing revenue. That according to a new report from Opera Mediaworks which indicates more than half (51%) of mobile revenue on their platform is from Apple devices. Within the Apple space the iPad is pushing about 20% of revenue and 8% of impressions.

Researchers credit some of the growth to video; according to the report video advertising is twice as high in the US as in the rest of the world. The US accounts for about 61% of global video impressions and for 32% of total ad impressions.

"This quarter we saw some key monetization trends around video and high-value publisher categories that we believe will continue to fuel the healthy growth of the mobile advertising industry," said Mahi de Silva, CEO, Opera Mediaworks. "At the same time, our own growth is very strong: We now reach over 1.1 billion unique users on our platform -- up more than a third from Q3 2014 -- and power mobile monetization of over 20,000 mobile sites and apps."

Other interesting findings from the report include:

• Game publishers account for 23% of mobile ad revenue
• News/Information accounts for 18% of mobile ad revenue and 17% of impression volume
• Social networks serve about 18% of impressions






Image via Shutterstock

Tags: mobile commerce, mobile marketing, mobile revenue, mobile trends, Opera Mediaworks








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