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BizReport : Mobile Marketing : November 10, 2015

Mobile trends to watch into 2016

Mobile is important now, but moving into 2016, mobile is set to become an even greater tool for businesses to use. One expert explains why.

by Kristina Knight

Kristina: What trends are you seeing with mobile payments?

Don Bush, Vice President of Marketing, Kount: Mobile's growth is not slowing down. We see many more "apps" being developed by retailers of all types to try and gain "top-of-mind" among their current and prospective customers. This starts to cross two very important areas for every business, sales and loyalty. For instance, Starbucks app is really an e-wallet that makes it easy to get your coffee. It also rewards a customer for loyalty. All in an app. Another recent example is Domino's Pizza -- they have made it easy to order through, Twitter, texting, etc. Again essentially it's an e-wallet but tied to a specific product or service. We see this type of trend continue for the next 12-18 months, at least.

Kristina: How do you think mobile payments will impact the 2015 holidays?

Don: Retailers are trying to push more offers through mobile technologies. They are using location-based techniques to help drive impulse sales, as one example. Reaching consumers at any time of the day on they one device they own that they are never without, a mobile device, is going to drive ads, interactions, tweets, likes, etc. so consumers will begin to interact with retailers more easily and hopefully more often. We expect special offers via mobile will be increasing through the holiday season, especially since this year's time between Thanksgiving and Christmas is a few days shorter than other years.

Kristina: What about into the new year, are mobile payments going to become even more mainstream?

Don: Yes. Once the dust settlers from the holiday season, online retailers will begin making strategic move to increase their reach into the consumer conscienceness more effectively and efficiently. Mobile is not a trend, it is a new way of reality for everyone to communicate and do business.

Image via Shutterstock

Tags: Kount, mobile commerce, mobile marketing, mobile payments, mobile trends

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