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BizReport : Ecommerce archives : November 26, 2015


How to protect against fake reviews

Protecting your business from fake reviews is possible, if your online business employees a series of checks and balances when it comes to collecting customer feedback:

by Kristina Knight

First, support an open community of reviews

"Consumers should be able to view (and leave) feedback regardless of whether it is positive or negative. The more real reviews your site receives, the more a fake review will stand out in the crowd," said Stine Mangor Tornmark, Vice President of Legal and Compliance, Trustpilot.

Be transparent with your reviewers

"Have your review policies spelled out on your website. Make sure they know when reviews will post, and if there are any language policies or proof of purchase requirements for posting an online review on your site," said Mangor Tornmark.

Crowd-source authenticity

"Allow other reviewers and customers to flag suspicious looking reviews for audit by your company. Maybe they saw the same review on another site, or maybe the review didn't at all match up with a product or service a real customer received," said Mangor Tornmark.

Take advantage of verified reviews

"If you're an online business, require proof of purchase before posting a review by matching the reviewers email address with that of a customer. Integrating your CRM system with your online review platform can help your judge the validity of a review," said Mangor Tornmark.






Image via Shutterstock

Tags: advertising, ecommerce, fake reviews, review content, reviews, Trustpilot








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