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BizReport : Ecommerce archives : November 23, 2015

Forecast: Mobile to push nearly half of Thanksgiving Weekend sales

When it comes to shopping this holiday weekend, nearly half of Americans will be using their mobile devices. That's the word from a new iovation forecast; researchers suggest at least 44% of sales this Black Friday through Cyber Monday will be made via mobile device.

by Kristina Knight

"As more people are visiting family, friends and stores on Black Friday, mobile traffic will be higher than on Cyber Monday when they can shop from work or home," said iovation's Vice President of Product Scott Olson. "We predict consumers will be making 25% more transactions with their mobile devices on Black Friday than Cyber Monday. Just as quickly as we reach the mobile purchasing tipping point during the peak holiday shopping season, consumers will return to their more ordinary shopping habits immediately following Cyber Monday predominantly transacting from their laptops and desktops."

Other interesting predictions from iovation include:

• The highest mobile transaction rates during the holiday will be from 9pm - 10pm EST
• So far this year 41% of all ecommerce transactions have been made via mobile device
• During the workweek, the peak mobile transaction time has been 11am - 12pm EST
• During the weekend, the peak mobile transaction time has been 12pm - 1pm EST

Meanwhile, new data from Vennli suggests most shoppers don't care that businesses are open on Thanksgiving. Their data shows 87% of shoppers 'are not influenced' to buy gifts from a store based on whether or not they are open on Thanksgiving. The Vennli report also shows:

• 27% of shoppers say their 'least favorite part' of the holiday is businesses opening on Thanksgiving Day or Christmas Day
• 94% say it is 'most important' to them that stores make it easy to find gifts

Image via Shutterstock

Tags: ecommerce trends, iovation, mcommerce trends, Thanksgiving Weekend ecommerce, Vennli

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