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BizReport : Trends & Ideas archives : November 18, 2015

87% don't care if stores open on Thanksgiving Day

Most physical stores close their doors on Thanksgiving Day and some research suggests that this is what consumers want. However, research from Vennli suggests that consumers really don't care.

by Helen Leggatt

On the one hand, retailers who open their doors on Thanksgiving Day could benefit from being one of few stores that are open. On the other hand, those stores might be seen as disrespecting the importance of family time by keeping employees at work.

Recent research from location-based mobile platform Retale found that 54% of the 1,000 consumers they surveyed had no intention of shopping on Thanksgiving Day and a third had strong views saying they hate stores being open on the day.

Some groups are even calling for the boycotting of retailers that open on Thanksgiving.

However, when Vennli surveyed 500 U.S. consumers their response was somewhat more nonchalant. Almost 9 in 10 (87%) said that a retailer opening on Thanksgiving would have very little influence on whether they shopped there - so staying open won't convince people to leave their family to go out bargain hunting. Furthermore, 27% said that stores that stay open on Thanksgiving is "their biggest holiday shopping pet peeve".

So, while sales can be made on Thanksgiving by those who like to mix up family get-togethers with a bit of shopping, the decision to open on Thanksgiving should be weighed up against allowing employees to spend time with their families as well as the potential to get a black mark from consumers for disrespecting the importance of family time.

Image via Shutterstock

Tags: holiday 2015 trends, retail, Thanksgiving Day

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