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BizReport : November 30, 2015 Archive

November 30, 2015 Archive

Ecommerce | November 30, 2015

Reports: Strong start to holiday season

Monetate is reporting a strong Black Friday. According to their data spending for the day was up 13% YoY, however the bigger spending day was still Thanksgiving Day. On average, Monetate found Black Friday conversions were down 10% YoY while the average order size increased 2%; the average mobile order size also increased, about 12%. >>

Mobile Marketing | November 30, 2015

Expert: What will drive mobile in 2016

Mobile is shaping up to be a big part of 2016. One expert outlines how mobile will drive business next year - and how brands can take advantage. >>

Ecommerce | November 30, 2015

More than half of consumers would pay for better customer care from preferred brands

No matter what their nationality or age, consumers place a high importance on quality customer care and more than half are prepared to pay more for better customer care from their preferred brands, according to new research from Xerox. >>

Email Marketing | November 30, 2015

UK mobile email open rates at highest ever but conversions in decline

New research from Movable Ink reveals that, while mobile email opens in the UK are at their highest rate ever, conversions are on the decline. >>



Ecommerce | November 30, 2015

More than three-quarters of all Black Friday mobile orders made on an Apple device

The first e-commerce figures from Black Friday are trickling through and the data points to success in sales thanks to email and significant mobile activity. In this article we take a look at data as presented by predictive marketing platform Custora. >>