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BizReport : November 24, 2015 Archive

November 24, 2015 Archive

Trends & Ideas | November 24, 2015

Oxford Dictionaries announces 'word of the year' and it is not a word

Every year Oxford Dictionaries selects a 'word of the year' that will enter into its hallowed pages for the very first time. This year's word has been announced - except it is not a word, it's an emoji. >>

Ecommerce | November 24, 2015

Last-minute shopping on the rise during holiday season

Retailers are under greater pressure to drive sales beyond Black Friday and into the final week of Christmas shopping as more U.S. consumers leave holiday shopping until the last minute, according to new research from purchase-based data intelligence platform Cardlytics. >>

Ecommerce | November 24, 2015

Ecommerce Roundup: Gift cards to push holiday spending

This holiday season, it won't just be toys and clothing under the tree. This year, it will also be gift cards, but are gift cards what people really want? >>

Social Marketing | November 24, 2015

Top 3 tips to improve Pinterest strategy

This year Pinterest announced plans to add buy buttons within their social network; PointSource and IBM have now partnered to make those buy buttons a reality. And, with more than 100 million users, the buy button could push more retailers and brands into the Pinterest infrastructure. >>

Email Marketing | November 24, 2015

Top strategies for mobile email

While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a better mobile email strategy. >>

Email Marketing | November 24, 2015

Movable Ink: Most emails read for just 3 seconds or less

Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. >>