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BizReport : November 23, 2015 Archive

November 23, 2015 Archive

Ecommerce | November 23, 2015

Forecast: Mobile to push nearly half of Thanksgiving Weekend sales

When it comes to shopping this holiday weekend, nearly half of Americans will be using their mobile devices. That's the word from a new iovation forecast; researchers suggest at least 44% of sales this Black Friday through Cyber Monday will be made via mobile device. >>

Ecommerce | November 23, 2015

Reports: Millennials look at Thanksgiving differently

While many Americans will be busy Thanksgiving Day roasting turkey and preparing cranberry sauce and pies, one demographic may...not. According to one new report, Millennials are approaching Thanksgiving day quite differently than other demographics. >>

Email Marketing | November 23, 2015

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on PCs. So, how can brands test for mobile performance as well? One expert offers her thoughts. >>

Ecommerce | November 23, 2015

Majority of U.S. consumers plan to do most of their holiday shopping on Amazon

As web-based stores across the U.S. get into gear for the holiday season, a new survey from Reuters/Ipsos makes for disheartening reading. >>



Social Marketing | November 23, 2015

Facebook enables advertisers to target users 'highly engaged' with holiday content

Marketers using Facebook as part of their festive campaigns have a new tool in their targeting box. Facebook is enabling advertisers the opportunity to target social network users who are engaged with content about the upcoming holiday season. >>

Ecommerce | November 23, 2015

Poll finds SMBs ill-prepared for shipping, returns

A new survey of small to mid-sized retailers in the U.S. reveals many are not well prepared to handle shipping uncertainty, delays or customer shipping preferences during this year's festive shopping season. >>