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BizReport : November 20, 2015 Archive

November 20, 2015 Archive

Ecommerce | November 20, 2015

Returns: Will your Black Friday lead to an Out of Stock Saturday?

A new report by returns intelligence firm Clear Returns predicts that, while records sales figures will be achieved this Black Friday, the overall picture is much less appealing once the true cost of returns is factored in. >>

Advertising | November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences. >>

Research | November 20, 2015

Top tips for Black Friday email campaigns

Over the next week, and specifically on Black Friday, email volume will significantly raise. SendGrid recently studied how email marketers used the holiday for their campaigns and found that the highest volume days were actually Black Friday and Cyber Monday, rather than the days leading up to Thanksgiving. >>

Ecommerce | November 20, 2015

Expert: The ecomm trends to watch in 2016

As we move toward the new year, one expert offers insight into what trends will impact ecommerce brands in the coming months. >>

Ecommerce | November 20, 2015

Reports: Businesses bullish on Black Friday

Black Friday isn't losing it's luster, at least according to retailers and marketers. Three new reports indicate just how strong many believe Black Friday sales will be this year. >>

Mobile Marketing | November 20, 2015

Report reveals 60% YoY rise in 'inverse showrooming'

The third annual 'UK Mobile Path to Purchase' report from xAd has been released and it reveals that in-store use of mobile has increased four-fold in the last two years along with a rise in 'inverse showrooming'. >>