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BizReport : November 18, 2015 Archive

November 18, 2015 Archive

Ecommerce | November 18, 2015

Survey: Personalization key for retailers

While most top retailers say personalization is a top priority for them, one new report indicates what they're saying and what they're doing are actually quite different. >>

Advertising | November 18, 2015

Ad Roundup: Tools for mobile, linking

In today's advertising roundup two new releases that should give brands more power over their mobile and online campaigns. >>

Advertising | November 18, 2015

Expert: The biggest challenge for B2B brands

There is a wealth of information on the internet about advertising, analytics, ecommerce, business trends, but it can be hard for brands to get to the bottom of what these reports means. Will a piece of software really help a small business? What's the best platform for content creation? G2 Crowd is a platform that makes it simpler for brands to find and use online information that is pertinent to their business. >>

Trends & Ideas | November 18, 2015

U.S. consumers have strong opinions on Thanksgiving Day store opening

A third of U.S. consumers say they 'hate' retail stores being open on Thanksgiving Day and some find it 'annoying'. That's according to a new survey commissioned by location-based mobile platform Retale. >>

Social Marketing | November 18, 2015

New Facebook ad formats encouraging automotive ad spend

Research from full service marketing agency HPS Group reveals new ad formats on Facebook are attracting an increasing share of ad spending from automotive brands. >>

Trends & Ideas | November 18, 2015

87% don't care if stores open on Thanksgiving Day

Most physical stores close their doors on Thanksgiving Day and some research suggests that this is what consumers want. However, research from Vennli suggests that consumers really don't care. >>