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BizReport : November 16, 2015 Archive

November 16, 2015 Archive

Ecommerce | November 16, 2015

Top tips to get ready for 2016 ad success

Personalization has been important in the advertising space for several years now. It will continue to be a big part of ad campaigns in the new year, but one expert says it won't be the same personalization. Here's how personalization will change in 2016. >>

Research | November 16, 2015

Personalization key to app user retention

With millions of apps vying for consumers' attention, personalization is key, according to new research from analytics firm Localytics. >>

Advertising | November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. >>

Email Marketing | November 16, 2015

Top 5 tips for better holiday emails

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. One expert outlines how email campaigns can be made stronger for mobile screens. >>

Ecommerce | November 16, 2015

E-receipts under-used as additional marketing vehicle

Marketers are missing a valuable opportunity to present consumers with additional marketing messages while linking offline and online shopping experiences, according to research carried out for Bronto Software which reveals that almost half of consumers in the UK would like to receive e-receipts. >>

Advertising | November 16, 2015

Latest IAB UK figures show small rise in ad blocking

New figures released by the Internet Advertising Bureau in the UK reveals a rise in the behavior with propensity to block ads decreasing with age. >>