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BizReport : November 2, 2015 Archive

November 2, 2015 Archive

Advertising | November 02, 2015

Forecast: Mobile, Social, Video to push 2016 local ad spend

With only a few weeks left in 2015, BIA/Kelsey has released their local advertising forecast for the 2016 year, and their experts are predicting video, social and mobile advertising to take center stage. Overall, they expect the local ad spend to increase nearly 4%, pushed by political advertising budgets, to reach at least $141 billion. >>

Internet | November 02, 2015

Videology: 2015 holidays are going digital

Like most of consumers' time, we can expect the 2015 holiday season to go digital. That is the takeaway from new Videology data which indicates more than half of consumers will listen to holiday music, watch holiday movies or look for holiday recipes in the online space. >>

Advertising | November 02, 2015

Brands: How streaming is effecting your ad engagement

More and more consumers are taking their television time online or to mobile devices, and that is impacting how they engage with advertising in those channels. One expert weighs in on how brands can keep their video ads relevant in this climate. >>

Ecommerce | November 02, 2015

Queues and in-store squabbles put off Black Friday shoppers this year

The turn-out for Black Friday and Cyber Monday this year may not be a big as it was last year, thanks to memories of in-store fighting and crashing websites, according to research conducted by predictive analytics firm Blue Yonder. >>