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BizReport : Mobile Marketing : October 12, 2015


U.S. mobile users spent 70 hours using apps in June this year

Despite spending hours using mobile devices that have many apps installed, according to comScore's latest U.S. mobile app report, users in the U.S. focus most of their time using just three of them.

by Helen Leggatt

Mobile users in the U.S. spent around 70 hours using apps on their smartphone during the month of June, 2015. Among younger users, that rises to more than 90 hours. Yet, according to comScore, the average user spends half of their time with their most-used app, and 80% of their mobile time with their top three apps.

Overall, comScore's '2015 U.S. Mobile App Report' found that smartphones now account for 62% of all time spent online, with 44% of time spent on apps, up from 33% two years earlier. Mobile users spend more than 70% of their time in smartphone apps, far more than with tablet apps and mobile websites.

Unsurprisingly, perhaps, the top app among mobile users was found to be Facebook. It's a top-three app among 80% of users and the top app for almost half. It is also the most popular app in the U.S. with 126 million unique users in June and is on almost half of all users' home-screens.

Nonetheless, comScore found that the audience for mobile websites is about 2½ times bigger than for mobile apps, and growing twice as fast

"Because of fluid linking of content on social and search, it's easier to attract audiences on the web," comScore analyst Adam Lella told the Wall Street Journal. "It's just harder to keep them there for long periods of time."

Image via Shutterstock

Tags: app trends, mobile, U.S.










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