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BizReport : Ecommerce : October 19, 2015


Survey: Shoppers will gift to themselves

Look for shoppers to make a few purchases for themselves this holiday season. That according to Connexity. They analyzed a BizRate Insights study and found, especially over the Thanksgiving holiday, more shoppers will buy for themselves than they will for others.

by Kristina Knight

Don't call them Grinches. Call them savvy shoppers. According to Connexity, over the upcoming US Thanksgiving holiday more than half of shoppers (52%) will be looking for items for themselves; about 47% will be buying for others.

Researchers with Connexity analyzed the 2014 Holiday Study conducted by Bizrate Insights and Forrester Research to come to their conclusions.

Some interesting takeaways from the report include:

• Through Thanksgiving shoppers are mostly buying for themselves
• Cyber Monday most shoppers switch into gifting for others mode
• GenY and Seniors are most likely to buy gifts for themselves through Thanksgiving
• Gen Xers are most likely to buy for others before Thanksgiving

What does this mean for retailers? It could mean a strategy shift for pre-Thanksgiving weekend campaigns. Telling shoppers how much a product or service could benefit them may help move more items off of store shelves. Tweaking that message as a gift for others will continue to holiday spending post-Cyber Monday.

Image via Shutterstock

Tags: 2015 holiday shopping trends, Connexity, ecommerce, ecommerce advertising, ecommerce trends










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