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BizReport : Ecommerce archives : October 22, 2015

Survey: Retailers show early holiday confidence

Online retailers are seeing the green even before the 2015 holiday season gets into full swing. According to new data out from Bigcommerce nearly half (48%) of online retailers are optimistic about the upcoming holidays and about three-quarters are focusing their seasonal hires on online order taking.

by Kristina Knight

Retailers are hoping a little advance preparation in the order-taking department will spell revenue during the upcoming holiday season. According to Bigcommerce most retailers (60%) think the upcoming holidays will account for about 20% of their yearly revenue and 56% say online is going to be their biggest performance category. That's why most (75%) say they're focusing Q4 hires on online order taking.

The Bigcommerce study also indicates:

• 17% of those surveyed plan to make seasonal hires, 75% of those hires will be for online order fillers
• Half of retailers say they spend about 20% of their annual budget on holiday ads
• 70% say they'll focus on social marketing this holiday season, 45% say they'll use social media ads
• 60% say their marketing efforts will focus on search marketing

Most retailers say they have several strategies and tactics ready to go for the holidays. Among them, 58% plan to use percentage off discounts, 41% say they'll use free shipping incentives, and 29% say they'll use free gifts with purchase incentives.

Also, many retailers say they'll absorb the increased shipping costs expected from FedEx, USPS and UPS this holiday.

Tags: 2015 holiday trends, Bigcommerce, ecommerce, ecommerce trends, retail trends

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