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BizReport : Ecommerce archives : October 06, 2015

Retailers can convert 'window shoppers' with real-time analytics

Global big data integration software provider Talend surveyed UK shoppers and confirms that, for many, loading up an online shopping cart only to abandon it is part of the browsing process.

by Helen Leggatt

Four out of 10 UK shoppers abandon online shopping carts 50% of the time, found Talend's survey, representing a loss of sales number in the hundreds of billions of pounds.

The survey found that online shopping carts are used as part of the browsing process and 58% said they use them as a way of generating a wish list or calculating costs.

However, the vast majority said that they would either complete the purchase process or return to an abandoned cart if they were offered real-time offers. Ninety percent said they would do so if offered free delivery and 85% if they were offered a real-time discount. A third (36%) said that they would complete a purchase or return to an abandoned cart if the retailer informed them of what the products they had selected costs at other online retailers.

"Retailers will be looking to convert as many of these 'window shoppers' as possible into sales," said Rick Brar, retail sector lead at Talend. "So they need to look at how they use the available technology and the effectiveness of their website to do this. That's where the enhanced insight that real-time analytics capabilities deliver makes a difference to retailers by enabling them to provide real-time discounts or complementary offers at the point of sale to drive deals through."

Image via Shutterstock

Tags: ecommerce, online shopping, real-time marketing, retail, survey

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