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BizReport : Mobile Marketing : October 19, 2015


Kenshoo: 68% social ad clicks are now mobile

Mobile is the reigning social devices. That is one takeaway from the Kenshoo Digital Marketing Snapshot: Q3 2015. According to Kenshoo's research more than two-thirds are social ad clicks are now made on mobile devices.

by Kristina Knight

In fact the social ad spent targeted to mobile devices increased more than 150% from Q3 2014 to Q3 2015; mobile search spending increased 66% YoY.

"Our data shows that mobile continues to be the most exciting area of positive change in both social and search advertising," said Rob Coyne, Kenshoo's Managing Director for EMEA. "As consumers spend more of their time on mobile devices, marketers are developing increasingly better optimised campaigns to make the most of the opportunity. Looking ahead, we expect to see these trends continue into the 4th quarter as retailers intensify their digital marketing activity over the holiday shopping season."

Some interesting findings from the Kenshoo report include:
• Paid social ad spending increased 112% YoY
• Mobile CPC showed a 21% increase YoY
• Mobile CTRs increased 174% YoY
• Paid search spending increased 8% YoY, with search clicks increasing 16%
• Phone clicks increased 100% YoY
• Search CPCs decreased 7% YoY

Image via Shutterstock

Tags: Kenshoo, mobile marketing, mobile trends, search marketing, social marketing










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