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BizReport : Blogs & Content : October 02, 2015


Fraudlogix IDs 'least fraudulent' sites

There is a lot of focus on publishers who have high traffic rates, but whose traffic stems from bots or other non-human traffic. Fraudlogix has delved into the publishing world to find the websites that have the least fraudulent traffic - and this is what they found.

by Kristina Knight

Fraudulent traffic isn't just bad for advertisers, it's bad for publishers. Having one million hits per day is great, but if 999,000 of those hits are non-human, the damage can be huge for the publisher. That is why Fraudlogix has created the Register of Top Performers, a listing of sites with the least fraudulent traffic.

"So much of the industry's collective efforts are focused on weeding out the bad but there are a lot of publishers working hard to provide real human traffic," said Hagai Shechter, Fraudlogix CEO. "We want to shed a positive light on the efforts of those publishers who are weeding out fraud. . .We hope the Register of Top Performers helps advertisers find good traffic, gives well-deserved credit to publishers who are and have been doing the right thing, and maybe even encourages other publishers to follow suit."

Among the list of least fraudulent sites are ABC.go.com, NBCFinance.com, HelloBeautiful.com, Games.CNN.com and Spin.com

Image via Shutterstock

Tags: content hubs, Fraudlogix, online content, online publishing










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