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BizReport : Advertising archives : October 20, 2015

Ad roundup: New video, TV options for brands

In today's advertising roundup, new television and video ad options that should ensure brands have more control and options in the video space - and across video screens.

by Kristina Knight

First, 33Across has launched Real Video ad placements; the new ad placements are part of their Real Platform which ensures 100% ad viewability. Real Video offers both interstitial and outstream autoplay ads. The Real Platform is programmatic, giving brands more budget control.

"The demand for video continues to be high, especially as innovation like outstream and interstitial ad units represent new, profitable and sustainable revenue streams for publishers," said Eric Wheeler, CEO, 33Across. "But given that this is still a nascent market, buyers should exercise caution. The value in Real Video comes from the assurance that the units are in view and seen by real people across quality publishers."

Meanwhile, Targeted Victory has upgraded their Audience Based Television Buying tool to give advertisers more control over their TV buys. The ABTB tool is part of Targeted Victory's programmatic Targeted Engagement platform.

"When we initially released the audience based television buying tool, our mission was to use technology to bring transparency and accessibility to television media buying for campaigns of all sizes," said Michael Beach, co-founder of Targeted Victory. "With this latest update, we've taken that transparency and accessibility to an entirely new level, giving political advertisers the tools and data they need to execute the most efficient and effective television buys possible."

Tags: 33Across, advertising, advertising tools, Targeted Victory, tv advertising, video advertising

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