BizReport : October 27, 2015 Archive

October 27, 2015 Archive

Advertising | October 27, 2015

Study: Most publishers can't tell human from bot

When it comes to telling human traffic from the non-human sort, both publishers and brands admit they have issues - and say these issues are a leading concern for their future. That according to the new Distil Networks study which found that most publishers and advertisers have issues telling human from bot. >>

Mobile Marketing | October 27, 2015

How to use push notifications to engage

Push notifications and geo-fencing are not new ways to target advertising. The level of technology in these ad options is new, however, and may offer another way for brands to engage with customers, especially during the rushed holiday season. >>

Blogs & Content | October 27, 2015

How to use content to build relationships

Content marketing is all about the customer. Their demographic, interests and place in life. But many content marketers don't know their customers well enough to build this kind of relationship. >>