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BizReport : October 26, 2015 Archive

October 26, 2015 Archive

Advertising | October 26, 2015

DISH tests programmatic portal

Satellite provider DISH is bringing programmatic to television buying. They've begun testing a pay-TV first: a programmatic marketplace that goes impression by impression. >>

Mobile Marketing | October 26, 2015

Expert: Which mobile insights will impact 2016

2015 has been called the year of mobile, and many companies have just launched apps in the past 6-9 months. They're navigating through this holiday season with a lot more guesswork than data to drive their mobile marketing strategies, but that shouldn't be the case by this time next year. >>

Advertising | October 26, 2015

Report: Most video advertisers are single format

When it comes to video advertising most brands have a favorite format and they stick with it. That according to a new Sizmek report, which shows, over a three year period, only 18% of brands who served either rich media with video or in-stream video served both ad formats during that period. >>